Before designing your new software/app, it’s always important to look at how other organizations are trying to solve the same problem. So benchmarking involves reviewing other websites and mobile apps to try and learn the following.

Competitor1 Competitor2 Competitor3 Competitor4 Competitor5
Product name Example Name
App store URL https://apps.apple.com/app/examples
Landing page URL https://examples.com
Customer reviews ⭐️⭐️⭐️⭐️⭐️ 4.5
User benefit Users can automatically generate high-quality design samples free of charge
Customer loyalty Limited functions and contens
Key functionality Figma data of generated designs can be downloaded.
Positive points Prompt input assistant function is useful and generates multiple design patterns.
Negative points It takes quite a long time to generate. Errors are frequent.
Other Features Logged-in users can manage their history in My Page.
Login / Sign up Can login with your email or social accounts. Two-factor authentication is also available.
Speed Site speed is good.
Onboarding Onboarding display on first visit. Easy to understand with illustrations.
Steps to complete the task One page transition. It is very easy to try.
Average time on task About 6s.
Average SEQ (1 difficult – 5 easy) ⭐️⭐️⭐️⭐️⭐️ 5
Error Prevention Room for improvement
User Control and Freedom Very good
Findability Very good
Accessibility Some elements not enough contrast.
Help and Documentation Not enough, but provided.
Tone and Copy Modern, simple, but friendly.
Color Monotone with yellow accents.
Interaction Good feedback
Communication Friendly and conversational
Credibility Not enough, but not suspicious.
User’s review “I can use this quality in my work."
“Finally, we can generate this quality automatically..."
“Waiting time is annoying, but quality is very good!”
Notes